Customers attending the trade exhibition in Malaysia were very impressed with Phuc Trach grapefruit (a product of Huong Khe district, Ha Tinh ) because of its unique sweet taste, completely different from other grapefruits on the market.
Phuc Trach grapefruit is present at a trade show in Malaysia.
Mr. Le Quang Vinh - Head of the Economic - Infrastructure Department of Huong Khe district said that recently, the People's Committee of Huong Khe district cooperated with Rubicontours Company (Hanoi) to introduce Phuc Trach grapefruit at a trade exhibition in Malaysia. This is a tourism fair, held from September 1-3, 2023 at the International Trade and Exhibition Center (MITEC), Kuala Lumpur, Malaysia; the exhibition attracted hundreds of travel companies from all over the world.
The main purpose of the activity is to introduce and promote Phuc Trach grapefruit specialty products to markets in the region and around the world , aiming for future export.
Customers attending a trade exhibition in Malaysia were impressed with Phuc Trach grapefruit.
Ms. Nguyen Thi Thanh Van - CEO of Rubicontours Company shared: "As the unit directly introducing products at the exhibition, we recorded that customers participating were very impressed with Phuc Trach grapefruit due to its sweet taste, different from other grapefruit varieties on the market".
According to Ms. Nguyen Thi Thanh Van, the exhibition shows that the export of Phuc Trach grapefruit is completely potential because currently, many fresh fruit products in general and some types of grapefruit in particular from Vietnam have been present in the markets of several countries in the world and have been highly welcomed by consumers.
Phuc Trach grapefruit output in 2023 is estimated to reach more than 21 thousand tons.
"To facilitate export products, grapefruit growing areas and packaging facilities must have appropriate management measures to meet the strict standards of the international market. At the same time, it is necessary to build the reputation, quality and professionalism of producers, exporting enterprises and management agencies in meeting the requirements of food safety and plant quarantine in "difficult" markets.
The locality also needs to strengthen cooperation with reputable export enterprises in the field of fresh fruit to quickly access markets," informed Ms. Nguyen Thi Thanh Van - CEO of Rubicontours Company.
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