AI technology opens up opportunities for Phu Quoc tourism to accelerate

To keep up with the trend of world tourism, tourism businesses in Phu Quoc are accelerating the digital transformation process, improving the effectiveness of promotion and marketing to domestic and foreign tourists.

After 7 months of 2025, Phu Quoc tourism industry welcomed about 5.2 million visitors (up 31.8% over the same period), of which international visitors are estimated to welcome 978,807 visitors (up 74.1% over the same period), total revenue reached about 24,866 billion VND (up 93.6% over the same period, exceeding the annual plan by 5.8%). With rapid growth, Phu Quoc is aiming to become a center of high-quality services, eco -tourism , sea and island tourism of national and international stature.

To catch up with the trend of world tourism, tourism businesses in Phu Quoc are accelerating the digital transformation process, improving the effectiveness of promotion and marketing to domestic and foreign tourists. In particular, Phu Quoc Tourism Association organized a specialized training program on "Application of AI for Phu Quoc tourism industry" on July 26; marking a turning point of the local business ecosystem in the journey towards smart tourism.

Emphasizing the importance of applying technology, including Artificial Intelligence (AI) for the tourism industry, Mr. Phan Van Manh - Vice Chairman of Phu Quoc Tourism Association said that the training activity is not only an opportunity to share experiences, update good practices and accelerate the application of digital transformation into business practices, but also aims to build a local tourism community with cohesion and a spirit of learning. Thereby, tourism businesses work together to develop, aiming to create a more professional, effective and sustainable tourism environment for Phu Quoc.

Regarding the application of AI for Phu Quoc tourism in particular, expert Le Cong Nang (Chairman of WonderTour, Chairman of Vietnam Entrepreneurs Forum) said that in the context of rapid technological development, global tourists increasingly demanding higher experiences, services and fierce competition between destinations, Phu Quoc tourism industry cannot stand outside the trend of digital transformation.

“Data shows that international visitors to Phu Quoc are not only increasing rapidly in quantity but also diversifying in source markets. With some specific international visitor markets with less common languages, product marketing and then guiding and serving visitors when they arrive will face certain barriers. Currently, AI technology allows the creation of more intuitive and multilingual advertising communication products, helping businesses in an emerging destination like Phu Quoc reach a larger market. This method also saves costs in terms of human resources, advertising, trade promotion... compared to traditional methods,” said Mr. Le Cong Nang.

Experts say that AI technology opens up opportunities for Phu Quoc tourism to accelerate, helping businesses optimize operations, improve customer experience and enhance competitiveness. At the training program, each business was guided on how to create its own personalized “AI assistant” – a version trained with the language, products and processes specific to each company.

In terms of enhancing customer experience, AI technology helps create deeply personalized travel itineraries: from suggested itineraries based on age and needs to virtual assistants that notify the weather, remind travel schedules, and suggest local dishes. This is the difference of smart tourism - where every tourist feels like they are served "by the right person, at the right time".

Applying technology to create personalized travel itineraries for visitors to Phu Quoc

However, in the tourism industry, humans still play a central role. AI technology cannot replace humans, but helps humans and service quality go further.

Expert Le Cong Nang emphasized: “AI does not replace humans, but amplifies human power. The prerequisite is to have the right mindset - use it correctly - and control it correctly. Phu Quoc tourism industry should not aim for massive transformation, but each business should build its own suitable transformation platform. Knowing how to use AI will not only help save costs, but also help retain customers better - something that any travel business needs right now.”

According to VOV

Source: https://bvhttdl.gov.vn/cong-nghe-ai-mo-ra-co-hoi-but-toc-cho-du-lich-phu-quoc-20250729093818655.htm