In contrast to the troubles Nerman experienced with Shark Binh, the company's revenue continued to grow strongly. By September 2022, Nerman had taken the number 1 position in the male care sector in the e-commerce market, above many giants such as Gillette, Xmen or Romano.
Nerman accounts for 34.8% market share in the top 10 shops on Shopee (according to Metric)
Not only has Nerman grown in revenue, but it has also expanded its customer base significantly. The company boasts that it has 4 million customers using its products, a significant increase from the 150,000 at the end of Q1 2022. Not only that, Nerman has also expanded its product portfolio to include perfumes, breath sprays, mouthwashes, and more.
However, not stopping at the online sales model, in 2023, this startup began to develop traditional distribution channels, at agents such as Guardian, Hasaki, An Khang Pharmacy, and Skin Food World . The issue of online sales was also raised by Shark Binh and Shark Phu with Nerman on Shark Tank because they thought it was highly competitive, easily copied, and unsustainable. In particular, according to the brand, this July Nerman will be on shelves at the two largest convenience store chains in Vietnam, Circle K and 7-Eleven.
Nerman products at 30shine chain
Marking its 3rd birthday, Nerman has officially announced that famous defender Doan Van Hau will take on the role of their brand ambassador. The dynamism and strength of Doan Van Hau is not only shown on the pitch but also perfectly matches the values that Nerman aims for. The cooperation between Doan Van Hau and Nerman brings a new style to the brand, while providing a good potential for future development and expansion.
Doan Van Hau becomes Nerman's brand ambassador
Overall, despite the ups and downs, Nerman has proven its strength and potential for growth in the men's cosmetics market. By expanding its products, strengthening its distribution channels and using Doan Van Hau's image, Nerman is affirming its position in the hearts of consumers.
P. Nguyen
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