Next Media and VMG Media announced exclusive ownership of the German football championship - Bundesliga on all broadcasting platforms in Vietnam for 5 seasons. At the same time, for the first time, matches taking place within the framework of the German National Cup - DFB Pokal season 2023-2026 will be broadcast in Vietnam.
Mr. Nguyen Hoang Nam - General Director of VMG said: " Three months ago, we were honored to become the exclusive copyright owner of the 2023 FIFA Women's World Cup in Vietnam. Following the success, VMG Media and Next Media officially own the exclusive rights to Bundesliga for 5 seasons 2023-2028. At the same time, we are also the first unit to bring the copyright of the 3-season German National Cup to Vietnam" .
Next Media announces Bundesliga and German Cup copyrights.
Also in this cooperation program, the youth training category receives special attention. Excellent young Vietnamese players have many opportunities to train in Germany, thereby contributing to improving the quality of the Vietnamese team and Vietnamese football. Male and female players will be given the opportunity to compete for professional football teams in Germany.
The "Bundesliga Dream Team" project will bring more coaches from the most developed football countries in Europe to Vietnam to directly search for young talents and send them to Germany for training. Teams in the V-League and the First Division, national teams will tour Germany instead of only European teams coming to Vietnam.
Next Media, VMG Media cooperate comprehensively with the German Football Federation.
Mr. Nguyen Trung Kien - General Director of Next Media said: " Not only cooperating on broadcasting copyright, we have been very successful in cooperating to develop football, demonstrated in friendly matches between the Vietnam national team and Borussia Dortmund club or the tour of the Vietnam U17 team with German youth teams.
This time, the level of cooperation between the parties will be pushed to a new level. We not only combine on the football aspect, but also connect businesses, bringing the two countries of Vietnam and Germany closer together .
Mr. Peer Norbert - Marketing Director of Bundesliga International said that the contract extension between the parties is a great result of the commitment to cooperation between the two parties. This is not only meaningful in the field of broadcasting copyright but also accompanies the promotion of football development throughout Vietnam.
“ Bundesliga viewership has increased by almost 500% in 3 years and the Youth Incubator Project 2022 has reached more than 15 million people. All results show continued success and we are excited to look forward to the next steps in this partnership ,” enthuses Norbert.
Mai Phuong
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