Billionaire Pham Nhat Vuong suddenly stopped using VinFast VF8 cars to run Green SM taxis. Many people argue that putting luxury GPS cars into high-end taxi services will affect the value of the cars.
GSM founder, billionaire Pham Nhat Vuong, recently announced the complete cessation of the SM Luxury Green taxi service using VF8 cars - Photo: VF
Billionaire Pham Nhat Vuong was surprised when he decided to withdraw the high-end electric car model VF8 from Xanh SM's high-end taxi service, a move that caused heated debate in the community.
Using luxury cars as taxis "dilutes" the value of the car?
According to the official announcement from billionaire Pham Nhat Vuong's representative, the main reason for this decision is to reposition VF8 in the high-end car segment, protecting the product's brand value.
Initially, the introduction of VF8 into the premium taxi service was seen as an opportunity for customers to experience a luxurious, modern and fully equipped car.
The decision to stop VF8's taxi business is considered the right decision to protect the value of VF8.
In Vietnam, taxis are still considered a public means of transport serving all classes, unlike in developed countries where luxury taxis serve a special customer group.
Experts say that although in European markets or the UAE luxury cars such as Mercedes S-Class, BMW or even Lamborghini are used as taxis. In these countries, high-end taxis serve the needs of a separate, wealthy group of customers.
This is completely different from the Vietnamese market, where taxis mainly serve common travel needs.
In fact, luxury taxi services in Vietnam have not really developed strongly - Photo from VNS website
Traditional taxi companies such as Mai Linh or Vinasun are very cautious when selling luxury cars. Although Vinasun also provides taxi services with Lexus LX 570 or Camry cars, most of these models mainly serve businesses, rarely serving the general public.
Repositioning the effective taxi service vehicle segment
The VF8 is a large car with high operating costs but does not provide superior space compared to other models such as the VF e34 or VF5. With a price of 1.1 - 1.3 billion VND, twice as expensive as other electric cars such as the VF5, VF e34, maintaining a taxi service with the VF8 may not be feasible in terms of cost.
In Hanoi and Ho Chi Minh City, the fare of the high-class Green SM taxi service using VF8 is 21,000 VND/km, higher than other electric car models such as VF5 and VF e34.
However, with the operating costs and price of VF8, this service cannot bring sustainable profits.
Some people believe that withdrawing the VF8 from the high-end taxi service is a necessary step to maintain brand value and reaffirm the model's position in the high-end segment.
VinFast also said it will replace the VF8 with a smaller model, more suitable for taxi services, to optimize costs and improve economic efficiency.
M-Green, a new car line, will be developed to serve taxi service customers. At the same time, VinFast is also researching other Green car lines such as Hero Green, Neo Green and Limo Green, to create a difference and optimize operating costs.
With these adjustments, many opinions say that billionaire Pham Nhat Vuong's sudden policy change not only protects the brand value of VF8, but also opens up a new direction in developing electric vehicles for taxi services, with the goal of bringing more sustainable economic efficiency.
Source: https://tuoitre.vn/tu-vu-vf8-dung-chay-xanh-sm-dung-o-to-sang-chay-taxi-lam-giam-gia-tri-xe-20241220164804428.htm
Comment (0)