The new search revolution called Google AI Overviews
The launch of AI Overviews is considered by the Google Marketing community to be the biggest turning point in Google's history so far because this feature can "scrape" data from many different sources to create a comprehensive, concise summary of information that directly answers user queries, even complex questions that require multi-step reasoning. The summaries can include text, images, videos , and links to cite the original article source.
AI Overviews is capable of understanding the context of queries and analyzing, presenting coherently and easily understandable thanks to operating on a large language model (LLM) like Gemini. With this feature, the "giant" from Silicon Valley not only upgrades the search experience with AI, but also gradually turns Google into a proactive "answer engine", shortening the user's journey to find information.
With this change, Vietnamese businesses of all sizes are facing a decline in traffic, changes in user behavior, and old SEO strategies are no longer as effective as before. In addition, the lack of large-scale and representative data sources, detecting real market trends is also a concern of many business owners and Marketing Managers.
In that context, SEONGON - a prestigious agency with more than 13 years of experience in the field of Google Marketing has published a large-scale and exclusive research report, providing the first comprehensive view of the impact of AI Overviews on 3,000 Vietnamese business websites. The report was conducted by SEONGON based on in-depth analysis and evaluation of 1.6 million keywords.
Sharing about the motivation for SEONGON to devote all its efforts to researching and completing the report, Mr. Nguyen Van Phuc - SEONGON Operations Director, Head of AI Center, and the person directly in charge of the project expressed: “ As a leading agency in the industry, with an operational mindset closely linked to pioneering in researching and testing advanced solutions to enhance brand value and business efficiency for businesses, we recognize the urgency of the AI Overviews impact analysis report as this tool plays an increasingly important role in users' search and decision-making behavior. With experience in successful implementation with more than 5,000 customers, SEONGON clearly understands its responsibility to not only conduct in-depth research, but also provide quality recommendations for the business community to adapt and seize opportunities from Google's revolutionary changes”.
The report reveals remarkable findings
In the report, SEONGON published thought-provoking data, helping businesses visualize more clearly the impact of AI Overviews: CTR of top 1 decreased by 25% of its inherent performance; B2C website traffic decreased 3 times compared to B2B; healthcare , professional services, retail and finance are the top 4 fields with the highest frequency of AI Overviews; simple informational queries such as "what is", "how", "why" have the highest frequency of AI Overviews at 44%.
In addition, there are also new results that surprised the SEONGON research team such as: AI Overviews can "ignore" top 3 websites, while choosing to cite content from top 7-8 websites, even top 50.
“Going deeper, we discovered something even more interesting, which is that AI Overviews does not affect all keywords in the same way. This discovery forces us to have a completely new data analysis mindset, to "microsurge" our keyword set, carefully dissecting each group to build a separate response scenario, instead of using a general strategy for all" - Mr. Nguyen Van Phuc shared.
Not only synthesizing data as a basis for Vietnamese businesses to reflect on, SEONGON also provides many action recommendations and adaptation roadmaps for business owners and managers who are struggling in this search revolution.
In the report, SEONGON emphasizes the reshaping of SEO thinking in the AI era: SEO behavior - user emotions are the new and most important keywords, focusing on SEO activities in the future. This requires content that not only answers "the question they are typing", but also solves insight - "the problem they really care about".
In addition, businesses also need to determine that there will no longer be an era where an article can maintain its effectiveness for a long time, because Google will prioritize freshness and timeliness, even "real time" to bring the best experience to users.
Google will certainly continue to innovate with AI to continue to strengthen its position as a technology giant in the world , as well as affirm the motto "Making AI helpful for everyone".
In SEONGON’s view, AI Overviews is a very important update. Therefore, businesses that quickly grasp data, understand changes, and flexibly adjust strategies will be the ones to gain an advantage in this new phase.
Download the full report at: https://seongon.com/bao-cao-anh-huong-google-aio-3000-website
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