While many fashion brands in Vietnam are facing difficulties, MSmile - a newly emerged high-end home fashion brand - has made great strides with a lot of expectations and dedication from its founder.
- Ms. Nguyen Men, it is known that you are the founder of many successful women's office fashion brands in the market. Why did you launch the high-end home fashion brand MSmile in the context of economic difficulties?
The economic downturn affects us all, but there are still groups of customers who need quality products and services. We have been working in women's fashion for nearly 10 years and in that process, we have realized that customers over 30 years old with economic conditions and fashion sense are in great need of high-end home fashion products.
This is the most important reason for MSmile to be born. The fact that this brand has been warmly received by customers in recent times makes us really happy.
MSmile showrooms are warmly welcomed by customers.
- According to you, why has MSmile been so well received recently?
The initial success of MSmile in recent times has many reasons, including some important ones. One is that the high-end home fashion market for female customers over 30 years old with good economic conditions and high fashion taste currently does not have many competing brands.
Second, the product quality, product features, design, and model... bring a sense of comfort, elegance, and luxury to the wearer. Third, we have a suitable communication strategy. The most important message we want to send to customers when using this product is: Women must always be beautiful, even when at home.
- Do you think the price will be an obstacle for MSmile to explode further in the future?
It is true that MSmile's current price is higher than other home fashion products, but we have clearly positioned this as a high-end product and mainly for customers over 30 years old with economic conditions and fashion sense.
For this group of people, the issue they care about most is not price but product quality; design, style; brand; user experience... These are also the criteria that MSmile is focusing on prioritizing completion.
Ms. Nguyen Men - Founder of MSmile brand takes photos with the brand model.
- What is MSmile's goal in the next 3 years, madam?
With the mission of helping modern women feel confident and beautiful even at home, MSmile aims to become the number 1 high-end home fashion brand in Vietnam in the next 3 years.
Thank you.
Tran Anh
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