The attraction of cultural and spiritual tourism symbols
According to Thanh Nien reporters, on the afternoon of July 30, a large number of tourists flocked to the cable car station of Ba Den Mountain to make a pilgrimage, worship the sacred Ba Pagoda system hundreds of years old, and explore the majestic spiritual architectural works on the top of the mountain. Here, Sun World Ba Den Mountain Tourist Area solemnly announced the 4 millionth visitor since the beginning of 2025 and presented many special gifts to adjacent visitors, marking a memorable development milestone.
Crowds of tourists on top of Ba Den mountain
PHOTO: SUN WORLD BA DEN MOUNTAIN
According to statistics from the Department of Culture, Sports and Tourism of Tay Ninh province, in the first 7 months of 2025, the whole province welcomed about 5.1 million visitors, with total revenue estimated at 3,250 billion VND. Sun World Ba Den Mountain tourist area alone - the key destination of Tay Ninh tourism - recorded 4 million visitors using the cable car as of July 30. This result clearly reflects the strong and continuous growth of Ba Den mountain tourism in recent years.
This impressive figure not only reflects the strong attraction of Ba Den Mountain National Tourist Area, but also shows the breakthrough potential of Tay Ninh province's tourism industry in the coming time.
Ba Den Mountain welcomes its 4 millionth visitor on July 30, 2025
PHOTO: MINH TU
Ms. Dao Thi Viet, Deputy Director of Sun World Ba Den Mountain, shared: "We are extremely proud that many tourists have chosen to come and return to Ba Den Mountain tourist area. With this special milestone today, we would like to express our deep gratitude to the people of Tay Ninh and tourists who have shown their love for the highest mountain in the South."
Major events promote tourism experiences
Tay Ninh not only exploits the potential of spiritual tourism, but also constantly innovates to enhance the cultural - sports - entertainment experience for tourists. In early August 2025, the "BaDen Mountain International Marathon 2025" will officially start in the Ba Den Mountain area. This is the first time Tay Ninh has organized a race certified by AIMS - the International Marathon Association, bringing together more than 6,000 professional and amateur athletes from all over the country.
At the same time, an activity that is typical of Tay Ninh, the leaf market - a special market "using leaves instead of money" - will also be recreated on August 2, contributing to bringing tourists and runners unique experiences about the simple, rustic life of the local people.
The leaf market will be held on Ba Den mountain on August 2, 2025.
PHOTO: SUN WORLD BA DEN MOUNTAIN
According to the Department of Culture, Sports and Tourism of Tay Ninh province, from now until the end of 2025, the Ba Den Mountain National Tourist Area plans to continue to organize many large-scale cultural - spiritual - sports events, helping to maintain its attraction and increase the number of visitors steadily. With the orientation of sustainable development, this place always preserves the sacred value of the "spiritual mountain" in the hearts of the people of the South, while investing heavily in modern infrastructure and services, bringing visitors complete experiences.
With impressive growth in the first 7 months of the year reaching 4 million visitors and a series of attractive programs that will continue to be implemented in the second half of the year, Tay Ninh has every reason to expect to exceed the target of welcoming 7.7 million tourists in 2025. In particular, Ba Den Mountain National Tourist Area still plays a core role, contributing significantly to the revenue, brand and tourism position of the locality.
Tay Ninh is gradually affirming its position as the leading cultural and spiritual tourist destination in the South, of which Ba Den Mountain is a sacred, attractive and constantly innovating symbol to be worthy of the trust and affection of millions of domestic and foreign tourists.
Located at an altitude of 986m, Ba Den Mountain is known as "the first mountain in heaven", not only standing out with its majestic landscape but also being a sacred mountain, home to a system of ancient pagodas such as Ba Pagoda, Trung Pagoda, Hang Pagoda... and modern spiritual works of national stature.
This is a "healing" and spiritually balancing destination for millions of domestic and foreign tourists every year. This is also where a series of cultural and religious events and festivals take place throughout the year such as the Ba Mountain Spring Festival, Buddha's Birthday, Ba Den Festival, Vu Lan, and especially the lantern offering ceremony every Saturday night - a spiritual ritual that attracts thousands of participants every week.
Source: https://thanhnien.vn/tay-ninh-bi-quyet-de-nui-ba-den-can-moc-4-trieu-luot-khach-sau-7-thang-185250731165413633.htm
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