Opening the “door” to integration through associations

(Baothanhhoa.vn) - In the context of increasingly deep economic integration, it is not easy for a business to find markets, connect with large partners or participate in the global supply chain. In Thanh Hoa, business associations have become important connecting nuclei, helping the local business community connect, approach large domestic corporations, FDI investors and open the door to international integration.

ADVTV Digital Media Joint Stock Company introduces media products to businesses in Seongnam City (Korea).

In July 2025, the Provincial Business Association coordinated with the Hai Phong City Business Association to organize the Thanh Hoa - Hai Phong Trade Promotion and Connection Conference in 2025, attracting more than 150 businesses and entrepreneurs from the two localities. The event not only introduced the potential and advantages of Thanh Hoa and Hai Phong but also created opportunities for the business communities of both sides to exchange and seek cooperation opportunities in the fields of industry, seaports, logistics, trade, services and tourism . Many memorandums of understanding and coordination regulations were signed, opening up the premise for businesses to effectively exploit each other's markets.

In the scope of international cooperation, business associations play a key role in bringing members deeper into the global value chain. Typically, at the Conference to meet and connect businesses in Thanh Hoa province and Seongnam City (Korea), many products and production capacity of Thanh Hoa enterprises such as Hop Luc Joint Stock Corporation, ADVTV Digital Media Joint Stock Company were introduced to Korean partners in the fields of healthcare , information technology, digital media, etc. In particular, the networking session on the sidelines of the conference brought together nearly 20 pairs of enterprises for direct dialogue, information exchange and cooperation model proposals. The discussion focused on opening a channel to export Thanh Hoa agricultural products to the Korean supermarket system, linking training and recruiting information technology engineers, developing green and high-tech industrial parks in line with the planning orientation of both localities.

Director of ADVTV Digital Media Joint Stock Company Nguyen Van The shared: “Participating in the exchange and connection program is a valuable opportunity for us to expand our cooperation network and seek strategic partners. Not only do we directly introduce ADVTV products and services, we also learn a lot of management experience, technology application and brand development from advanced models. The association's bridging role has helped small and medium enterprises like us to be more confident in integrating, exploiting open markets and accessing potential cooperation projects.”

In addition to the Provincial Business Association, Thanh Hoa currently has many effective professional associations and business clubs, such as the Thanh Hoa City Business Association (the name before July 1), Thanh Hoa Women Entrepreneurs Association, Thanh Hoa Tourism Association, Young Entrepreneurs Association and other business clubs. Along with actively sending members to participate in investment promotion delegations organized by the province in Korea, Japan, Thailand... to promote the image of enterprises in the province, create a foundation for direct export and expand the consumer market, these organizations regularly organize fairs, seminars, survey trips and trade connections at home and abroad, helping local enterprises approach new trends, seek investment partners, and expand the consumer market.

Typically, in June 2025, the Thanh Hoa City Business Association organized a program to connect trade and learn about the model of developing ecological industrial parks in Hai Phong City. The working group conducted a field survey of Nam Cau Kien Industrial Park - a typical industrial park model developed by SHINEC Company. Thanh Hoa enterprises learned about sustainable green industrial park management methods, industrial symbiosis models, circulating water treatment systems and solutions to reduce emissions and circulate resources. At the same time, the program also created opportunities for enterprises of the two localities to introduce products, exchange market information and expand cooperation in many fields.

Chairman of the Provincial Business Association Cao Tien Doan said: “Along with trade promotion activities, policy dialogue, start-up support and digital transformation, the Provincial Business Association has been actively expanding international cooperation with localities and enterprises with strong potential. In the years 2022-2024, the association has successfully organized many domestic and foreign trade promotion delegations, leaving an important mark in promoting the image of Thanh Hoa enterprises, attracting investment and expanding the market. This task will continue to be implemented by the association in 2025, with the goal of continuing to promote international cooperation, supporting enterprises in digital transformation, improving product quality and accompanying the province in the goal of attracting high-quality FDI.

With more than 300 enterprises exporting to 68 countries and territories, more than 50 product categories and an average export turnover growth rate of 16.6%/year in the period of 2021-2025, Thanh Hoa's business community is increasingly affirming its integration capacity and competitiveness. The effective implementation of new-generation FTAs such as CPTPP, EVFTA, UKVFTA, RCEP has expanded the market, promoted the improvement of production standards, governance and brand development. In the context of deep integration, business associations continue to affirm themselves as the "connecting nucleus", helping enterprises maximize trade advantages, expand investment cooperation and participate deeply in the global value chain.

Article and photos: Tung Lam

Source: https://baothanhhoa.vn/mo-rong-canh-cua-hoi-nhap-qua-cac-hiep-hoi-257295.htm